The Third Sky

Project Definition
This project to analysis the website, Computertot and redesign it. Basically Computertot is a worldwide computer learning center, where they equip with the latest technology and guide the children to use it in a right way. Since the Malaysian is not so aware of it, but as a world wide learning center, they definitely have the experience and quality in the teaching but why not the website as well? The website should have some quality in showing the high standard of learning center so that he viewer also will feel the qualities in their first impression.

Current Site’s Analysis Goals
Website, normally is to allow the customer or the browser to gain the awareness of the company’s product or services in a very easy way, thanks increased usage of internet where accessing internet become so common. Website has to up to certain standard since it might give the customer a good first impression.

In this Computertots’s website, the usage of background color is a little bit too bright and saturated. I understand that they trying to use a different color for every page to create the colorful website since they are teaching children. Adding some design for the button also will helps the customer to read it easily. The typo treatment have to be enhanced too since it consists of so much information. The website’s information has to be organized too, so that the users will know which page they currently looking and easy for them to go any page they want.

Client’s Analysis
Computertots, also known as Computer Explorers worldwide founded by Karen Marshall (M.Ed., Ed.S.) and Mary Rogers (M.A., Ed-now retired) in 1983. After 6 years of hard work, their company finally franchised in 1989 and with another 5 years, their company expended globally and successfully reaches thousands children and schools worldwide.

As educators and mothers of young children, they shared the vision that computers would play an indispensable role in the education of children. Computertots provide services to teach children how to use the computer as a tool for communication, productivity and learning and provide children with a creative, discovery-oriented computer experience.

Their unique selling point is that they offer a variety of programs which challenge students to be innovative technology users. The classes are also offered in many places of Malaysia and even internationally.

Long-term Site Goals
Since this website is to gain the awareness of the public about their services and raise their business through this, so the website should have enough of information for the user to know most of the company’s information.

Short-term Site Goals
Updating the users about what is the latest program and course. Normally it this will change due to the school days and holidays. Some even provide different courses based on different festival. Not forgetting the discount and promotion, customers will love it.

Target Audience
Target audience will be parents and part-time job finder with minimum requirement of SPM. This computer learning center is teaching children the right way of using computer, therefore the primary target audiences will the parents, raise their awareness about the company so they will send their children to enroll in the provided program after knowing the benefits of it. This company also looking for part-timer with the minimum requirement of SPM, so student that are free they are welcome to this website and look for information about the job.

Competitor’s Analysis
Most of the competitor also share the same problem, the website’s design have to be enhanced and they have to put some quality picture and photo about the services. Photo or picture besides just put it as a decoration, they also used as a proof about what the student have done. Since they are showing what the student have done AFTER they guide them, is better that to upload a quality photo to show the high standard of their services.